Business - General

Brewing Profits In The Coffee Restaurant Industry

Hot coffee is brewing all over America! That is, coffee diner shops are swarming in almost every corner in different avenues. It's as if people are leaving their own homes to drink their favorite mocha or cappuccino in one of these restaurants. In fact, according to a 2001 survey conducted by the National Coffee Association, an everyday coffee drinker will actually consume numerous cups on a daily basis, which sums up to millions and millions of coffee cups within 24 hours.

Coffee is such demand that many entrepreneurs are setting their eyes on running their own coffee restaurant business. But just when you think that it's all about the brew, donuts, and perhaps a good book, think again because truthfully, there's more than what meets your business mind.

To be able to compete in the coffee restaurant industry, you need to develop dynamic marketing strategies. The initial and perhaps the most important step is to identify your target market and build your identity from it. If you want to cater to students and young professionals, a more urban- and younger-sounding brand name will do. Of course, there's the logo and maybe a catchphrase that will further enhance the probability of your being recognized.

One marketing tool that is often taken for granted is the word of mouth. Research shows that out of five customers, four of them are likely to favor a restaurant they haven't patronized yet simply because of their friends' or families' suggestions. So as a coffee shop, you can dazzle your present customers with the widest array of coffee and other beverage choices, the tastiest pastries to go with them, and the most excellent customer service they could experience. Without a doubt, patrons will double or even triple in a very short while. You can also take advantage of other marketing media like newspapers, brochures, radio, and TV advertisements, though they can be costly.

Partnerships with other related businesses may well boost your café and will create diversity that your customers will surely love and look forward to. You can make your own book club, for example, knowing what a perfect combination a drink such as coffee and must-read literature can be.

Most of all, all your marketing methods should be client-based. One of the most efficient techniques is survey. Their opinions, suggestions, and comments can help you improve your service and the overall operations of your business so you can be more marketable and competitive.

Indeed, the coffee restaurant industry is meant to last longer than what most people might have expected. Well, what could beat good marketing strategies and brewed coffee?


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Portal Editor

Portal Editor

Port Elizabeth Portal

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